Which advertising medium is less effective for this generation than baby boomers born in the 1940s/50s?
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My Boomer Tips
a) Network TV
b) Video Games
c)Billboards
d)Transit ads
I put billboards because I reasoned that network TV is so big now compared to back then. however people think it is network TV because now a days, people have TIVo and can just skip commercials. What do you all think
Radio.
Network TV gets a much smaller share of audience than it did back then. Cable, PPV, and the like have taken over much of the share. In addition, as you suggest, some people have TIVo (it is a very small share, though) and can skip commercials, but even more importantly, they have remotes and can channel surf, which wasn’t possible back in the 1940s/50s/60s.
Billboards and transit ads still attract people because we still commute and can’t avoid them, and videogames clearly are a factor now, but were not back then. The correct answer is (a).
Tricky question, really. It depends on the level of technical know-how or each person’s interests/ lifestyle. You would THINK that video games would be the least effective– but my mother, who was born in 1951, plays more video games than myself or my 15 year old son combined! Transit ads work great in big cities, and amongst the less wealthy (not able to afford cars), but the baby boomers are for the most part, some of the MOST financially secure demographic, thus drive their own vehicles. Also– many seldom go out unless to church, store or social interests, as many are retired, so there is no ‘daily commute’ where they would see ads. Billboards… well…. does anyone notice those anymore? Roads are so congested that you’re usually busy watching out for lousy drivers to look up and see a billboard….lol. Your mention of TiVo is interesting, tho… but I don’t have it myself, so I’m stuck watching commercials, and not all baby-boomers are tech-savvy. My vote for LEAST effective— transit ads. But again– depends on their lifestyle.
Radio and Newspaper advertising were big in the 50s, as was television.
TV is less effective now because of oversaturation; there are thousands of channels now, back then there were only 3.
Radio is listened to a lot less now, but in the 40s before TV came out, it was the major way of immediate news.
Same with Newpapers. Every house subscribed to and read the newspaper. Not so anymore.